When people are looking for products or services online, most of them do a search through Google using a number of search words.  These words used in the search are very important - known as keywords - since they direct potential customers to websites.

Companies and businesses can "purchase" keywords to make an Adwords advertisement.  AdWords promotions are displayed along with search results on Google, as well as on search and content sites, thus significantly increasing a website's exposure.

Using Google AdWords is a simple, affordable way to get many more visitors to your site, regardless how small your budget.

There are currently nursery and garden businesses who have implemented AdWords campaigns, one in particular Cycad producer up near Townsville. This entrepreneurial business owner mentioned that shortly after he implemented his AdWords campaign, "...the phone did not stop ringing".  His most successful ad cost him - and I quote - "98 cents".

When you create an AdWords ad to run on Google, you can choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click (ranging from a couple of cents to $10, depending on the popularity of the words). You pay only when someone clicks on your ad.  To limit how much you spend overall for your promotions, you set your own personal daily budget.

It is this form of marketing that is changing the way we do business today, and another good argument why to have your business online.  Without a website, many businesses lose out on the opportunities presented by such powerful internet marketing tool.

Read more:

1. Understanding your customers
2. Ensure your website is easy to navigate and use
3. Content is King!
4. Google Adwords - changing the way business market their products
5. Convert a visitor into a purchaser using a "Call-to-Action"